Change Position Change Position

Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It
  • A startup called clearpath that developed a robot that could be used in industrial facilities to intelligently move around and pickup and deliver materials. They constantly had to explain that their product is not just ‘a robot’ and they repositioned their product as “self-driving vehicles for industrial use”. Once businesses understood what they really do they ended up raising $30 million to accelerate their growth.
  • A startup called Janna systems that developed an enterprise CRM that enabled it to model relationships between people in a way that Seibel couldn’t. They repositioned themselves as “CRM for investment banks” and went on to grow their revenue from $2 million to over $70 million in eighteen months.
  • A startup that developed an “Uber for cats” only to discover that customers thought that they are developing a cat collection and delivery service when they were really creating a marketplace where you can buy cat products
Product Positioning canvas

Competitive alternatives

Unique Attributes

Value (and proof)

Target Market Characteristics

Market category

Product roadmap

Google Maps API costs
  • Revenue in the Online Food Delivery segment is projected to reach US$965m in 2020.
  • Revenue is expected to show an annual growth rate (CAGR 2020–2024) of 9.7%, resulting in a projected market volume of US$1,396m by 2024.
  • The market’s largest segment is Platform-to-Consumer Delivery with a projected market volume of US$524m in 2020.
Online Food Delivery South Africa

Positioning statement

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Implementation Leader-Growth Hacker-Maker of things -Strategy Wizz-Data enthusiast-Gym Legend -Business Nerd-Hate coding/Love launching

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thokozani skaka

thokozani skaka

Implementation Leader-Growth Hacker-Maker of things -Strategy Wizz-Data enthusiast-Gym Legend -Business Nerd-Hate coding/Love launching

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